Media and Marketing Breakfast Bootcamp (For Marketing and PR Attendees)

Timeslot: Wednesday, March 21, 2018 - 9:00am to 10:00am
Track: Media
Room: 146

About

Working with the media is a great way to draw attention to your brand and tell your story through traditional, social and multimedia channels. But what are the best ways to build relationships and earn coverage? New this year, join us for an exclusive bootcamp with media and marketing best practices from the perspective of brands, a PR firm and media outlets themselves!  

We'll start with a 1:1 interview with Jill Smokler, founder of the wildly successful parenting site, ScaryMommy on the best ways to work with media and bloggers, followed by a panel of some of the industry's top brands and marketing experts, including Amber  Pietrobono, Public Relations Manager, Fisher-Price, Sarah Hines, PR & Communications Director, UPPAbaby, Amie Ley Stanton, Director of Brand Engagement, PR & Social, 4moms, and Kara Hamstra, Consumer PR Specialist, Sikich PR. The panel will be moderated by Kelly Voelker, Director of Public Relations, JPMA
Please RSVP for this session here.

9:00am–9:30am
Tips for Brands on How to Work with Media and Bloggers
Speaker: Jill Smokler, co-founder of ScaryMommy, interviewed by Jenn Falik

9:30am–10:00am
Media and Marketing Best Practices
Moderator: Kelly Voelker, Director of Public Relations, JPMA
Speakers: Amie Ley Stanton, PR + Social Media/Brand Engagement, 4moms
Amber Pietrobono, Public Relations Manager, Fisher-Price
Sarah Hines, Communications Director, UPPAbaby
Kara Hamstra, Consumer PR Specialist, Sikich PR

 

Working with the media is a great way to draw attention to your brand and tell your story through traditional, social and multimedia channels. But what are the best ways to build relationships and earn coverage? New this year, join us for an exclusive bootcamp with media and marketing best practices from the perspective of brands, a PR firm and media outlets themselves!  
 
We'll start with a 1:1 interview with Jill Smokler, founder of the wildly successful parenting site, Scary Mommy on the best ways to work with media and bloggers, followed by a panel of some of the industry's top brands and marketing experts, including Amber , PublicAmie Ley StantonDirector of Public Relations, 
 

Please RSVP for this session here.