Director of Child Passenger Safety
Juvenile Products Manufacturers Association (JPMA)
Joe Colella is a nationally respected writer, program developer, consultant, speaker, instructor and advocate. As the Director of Child Passenger Safety for the Juvenile Products Manufacturers Association (JPMA), he works toward safety improvements with manufacturers, regulators, legislators and the media. As the owner of Traffic Safety Projects, he works with local and national organizations to address occupant protection and other traffic safety issues. Joe’s work includes efforts in 47 states, Canada, Israel and Japan. He previously served as Chairman of the National Child Passenger Safety Board and was one of the original 16 instructors for the National Standardized CPS Training Program.