Jeff Fromm Demystifies The Millenial Mindset in JPMA Baby Show Keynote
The author and marketing consultant will focus on the financial impact of the millennial parent
MT. LAUREL, NJ (March 2, 2017) Jeff Fromm, co-author of the books “Marketing to Millennials” and “Millennials with Kids” will present the breakfast keynote presentation on Thursday, May 11, 2017 at the inaugural JPMA Baby Show, a JPMA and Family Media Event. Millennials, a name for the generation born between 1977 and 2000, represent 25% of the U.S. population and wield nearly a trillion dollars in discretionary buying power with influence over the attitudes and purchase decisions of other Millennials, Baby Boomers and Gen X. In this provocative presentation, Fromm will challenge strategy executives in the juvenile products category to unlearn and reimagine what they thought they knew about the millennial generation.
Jeff Fromm is the President of FutureCast, a subsidiary of ad agency Barkley. A contributing writer at Forbes, Fromm has published research reports on affluent millennials and the financial impact of millennial influence on preceding generations. In addition to his 25+ years of marketing consulting experience across a variety of retail and CPG brands, Fromm is a Board Member at Three Dog Bakery, Service Management Group and Tickets for Less. Jeff graduated from The Wharton School of the University of Pennsylvania with a major in marketing.
“Fifty-three percent of millennial households already have children,” says JPMA Executive Director Kelly Mariotti, JD, CPA, CAE. “In this program Jeff will share just how influential this consumer base is and provide insight on how to build awareness and trust for your brand. No matter where your company falls on the juvenile products supply chain, you need to hear Jeff’s message.”
Jeff Fromm’s breakfast keynote presentation will take place Thursday, May 11 as part of the conference programming at the JPMA Baby Show, a JPMA and Family Media event. The JPMA Baby Show is North America’s only trade event that combines conference, trade show, and consumer day programming under one roof at the Anaheim Convention Center in Anaheim, California. Held from May 9-13, 2017, the JPMA Baby Show will host 300,000 sq. ft. of curated floor space featuring leading manufacturers in sleep and furniture, mobility, feeding, child restraint systems, health and safety, gear, and soft goods.
To register for the JPMA Baby Show visit www.JPMABabyShow.org.
About The Juvenile Products Manufacturers Association (JPMA)
The Juvenile Products Manufacturers Association (JPMA) is a national trade organization of over 200 companies in the United States, Canada and Mexico. JPMA exists to advance the interests, growth and well-being of North American prenatal to preschool product manufacturers, importers and distributors marketing under their own brands to consumers. It does so through advocacy, public relations, information sharing, product performance certification and business development assistance conducted with appreciation for the needs of parents, children and retailers. Each year, JPMA sponsors Baby Safety Month in September to educate parents and caregivers on the importance of the safe use and selection of juvenile products. For more about JPMA please visit www.JPMA.org.
About Family Media, LLC.
Family Media produces the largest consumer show for new and expectant families in the country – the New York Baby Show. 2016 marks expansion to California and the first annual LA Baby Show held November 5-6. Lead by New York Family Magazine and NewYorkFamily.com, Family Media reaches over 120,000 families per month through print magazines, online platforms, and local community events including the New York Family Camp Fair Series and education recognition awards. More information is available at www.NewYorkFamily.com.
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